#TechnologyAndStuff World Series Gaffe Makes Chevy $5 Million in Advertising
If you didn’t watch the 2014 World Series, you missed a historic pitching performance by Madison Bumgarner, which helped the San Francisco Giants defeat the Royals in game seven at Kauffman Stadium in Kansas City. Perhaps even more importantly, you also missed the postgame festivities, during which a very nervous Chevy exec named Rikk Wilde presented Bumgarner with a new 2015 Chevrolet Colorado, which he said was loaded with “technology stuff.” Within moments, Wilde’s #TechnologyAndStuff World Series gaffe was a trending topic online.
Although Wilde was probably mortified by his embarrassing blunder, what could have been a PR disaster ended up being a boon for Chevy, thanks to the American automaker’s great sense of humor. The News Wheel reports that Chevy marketers jumped on the opportunity to create funny content that capitalized on the viral video, which resulted in $5 million in free media exposure.
“The guys made lemonade out of a lemon,” said the global head of Chevrolet, Alan Batey.
If you’d like to see the vehicle that became a trending topic (which is definitely not a lemon), stop by Carter Chevrolet and test drive the #TechnologyAndStuff-laden Colorado today.