Chevrolet and Prince Ea Team Up for Original Spoken Word

April 5th, 2016 by

Prince Ea is a spoken word star on the rise, and recently, he teamed up with Chevrolet to write, record, and film an all-new piece inspired by the 2016 Chevrolet Cruze.

If you’re looking for an artist that breaks boundaries, Prince Ea is it. He has more than half a million followers on his Youtube channel and more than 57 million total views of his video.

So, why the Chevrolet Cruze?

“This tremendous work from Prince Ea is a way for us to have a meaningful conversation with an increasingly influential audience, and demonstrate that our Chevy values align with theirs,” said Paul Edwards, U.S. vice president of marketing at Chevrolet.

The Cruze is affordable with leading technologies that’s right for everyone out there. An estimated 40 mpg makes frequent gas station stops a thing of the past. Chevrolet is staying true on its commitment to taking different approaches to marketing, like the horror movie trailer or the press release made up entirely of emojis.

Chevy wants to advertise their cars while also putting out messages to the real world, about the real world. You can check out the new ad here:

https://www.youtube.com/watch?v=KkUoViQ1er0&feature=youtu.be